[Article from ScrapBook No4 2012]
Treadcraft Limited is a Canada based tyre processor focusing on turning medium truck tyres into all-black crumb rubber and scrap steel material. When the company was founded in 2007, they got into a troublesome start when acquiring equipment, from an unnamed maufacturer which did not deliver what had been agreed.
However, after advice and some additional equipment from Eldan, Treadcraft Ltd. is now processing better than initially was promised.
Looking for superior equipment
Seeing great potential within the tyre recycling industry, Treadcraft Limited, Dunnville, Ontario, was founded in 2007 from a small group of local partners. Their business unfortunately got off to a slower start than expected. “We initially had purchased a processing line which when finally delivered to us was not capable of doing the job as advertised” says Terry Gilmore, President of Treadcraft Ltd. “We were not the first company to have problems with this unscrupulous equipment manufactures which I will not name.”
Stressed to start production, Treadcraft Ltd had to face delayed equipment which did not fulfil expectations in regards to production capacities and quality. “We were fortunate enough to be introduced to John Crowley from Eldan Inc. not long after we had spent many months struggling to get the initial equipment up and running” says Terry. “While we did have some very limited success with it, John could see that it was a dead-end road for us. John had the courage to sit down with us and tell us what we did not want to hear, that our investment was going to be a failure. He also was able to provide us with some solutions which have worked out fabulously for us.”
Finding a marvellous solution
By listening to Treadcraft Ltd., and realizing what their problems were, Eldan was able to find the most suitable solutions. “Unfortunately Treadcraft is not the only company which has become the victim of unserious players in the industry” says John Crowley, sales manager at Eldan Inc. “We recommend anyone who is about to invest in a recycling facility to visit references plants, and talk to actual customers directly. It is a large investment, and it is vital that you are sure that you get what you have paid for.”
Instead of closing down production Terry was determined to prove the investment not to be in vain. He had learned from previous mistakes, and reviewed the Eldan solution scrupulously.
In 2009 the company added to its tyre recycling facility, by acquiring an Eldan Multi Purpose Rasper (MPR120) with multiple sized screens. With this machine, they would be able to process the pre-chopped medium truck tyres at approx. 4 ton per production hour producing 20 mm tyre chips.
“In October of 2009 we took delivery of a MPR 120T Rasper to add to our existing equipment. This machine turned our failing line into something productive and our throughput increased dramatically” comments Terry. “The machine is very easy to work on and cost effective to operate. We did some research on other types of machinery and finally settled on Eldan Inc for our new equipment. We didn’t stop here.”
Trusting proven technology
Within one year Treadcraft Ltd. also purchased an Eldan Fine Granulator (FG952) equipped with multiple sized screens. The Fine Granulator would process the debeaded truck tyres coming from the Multi Purpose Rasper – at the time approx. 4-8 mm rubber granulate free of steel and textile. The production capacity would be approx. 900 kg input per production hour based on an average output size of 0-2.5 mm.
Three years after founding the company the production was finally able to process at the initially intended capacity. “In October of 2010 we took delivery of a FG952 Fine Granulator and pneumatic transfer system. We replaced our 2 existing inefficient grinders with this machine and incorporated it into our line” says Terry. “Everything meshed perfectly and we were finally able to achieve maximum throughput for our machinery.”
Proven processing technology
In the beginning of 2012, Treadcraft Ltd. decided to add another Fine Granulator (FG952) that would operate under the same conditions as the one purchased in 2010. By doing this, the facility will increase production and offer more flexibility to their customers. “Last month we placed another order with Eldan, Inc. for an additional FG952 Fine Granulator to give our line maximum versatility so that we can supply a wide variety of crumb rubber grades all in one pass; rather that re-running some material as we occasionally do now. Since we already have a FG952 the synergies with the additional machine will work well with our parts and maintenance program” says Terry.
“We have had a lot of success with your MPR120 Rasper and FG952 Granulator. The ease of safely and efficiently maintaining this equipment keeps our downtime to a minimum, and the customer service we’ve received has been outstanding” says Lance Bolduc, Treadcraft Ltd., General Manager. “Testimony to such service from Eldan reminds me of when we experienced a situation that damaged all the fly knives and knife holders in our MPR120 Rasper. Thinking the worst, that we would be down for days/weeks, only to find out that really wasn’t the case. That morning, we were able to easily get in touch with Rick Bowman (Eldan Inc., Parts Manager), we then learned all parts were in stock and ready for immediate delivery. With our plant being so close to the Eldan Inc. warehouse, we had the Rasper ready for production the same day”.
Eldan has been active in North America for more than 30 years. During this time, much valuable experience has been gained, which customers benefit from buying equipment from the company. “There is a large difference in customer requests within the recycling industry comparing Europe and North America. In Europe it is all about trading with complete systems, while it is more common to deal with single machines in North America. Therefore we are used to looking at equipment from other manufacturers to see what our Eldan equipment can offer in that setting” says John. “You can almost say that Eldan is the best kept secret within the recycling industry in U.S. Currently eleven of the twelve of the largest tyre recyclers in U.S. are using Eldan recycling equipment!”
Grateful customer with a bright future in sight
One main reason why Eldan has become so successful worldwide is a close mutual relationship with the customers. Keeping the customer happy and satisfied has always been the main focus. “Treadcraft is very grateful for all the support we have been given by John Crowley and his staff here in North America, and also to the Eldan President and staff in Denmark who I have had the privilege of meeting on several occasions” comments Terry. “We are deeply grateful to Eldan Inc. for steering us through some very difficult period in our brief history.”
“...we were finally able to achieve maximum throughput for our machinery.” Terry Gilmore
The future is looking very bright for Treadcraft Ltd. and Terry comments; “We look forward with optimism for a long and mutually beneficial relationship between our two companies going forward. I have the highest level of respect for all the management and staff at Eldan Inc. and highly recommend them if you are looking for a successful partner in the recycling business.”